Designs for International Nurses Day 2001-1012
A different theme each year about a key healthcare issue. The design has to reflect the world-wide aspect with care given to ethnic and gender groups. The design has to be simple and easily interpreted by a varied audience. The images are striking, and are designed to work without words. The items (including A1 posters, adverts and brochure) are produced in several languages and sent around the world.

"The interpretation
of the brief for this
potentially sensitive
theme was tastefully
and intelligently
illustrated."

Director of external affairs, ICN, Geneva